How to Improve Your Business Get Started on Instagram?

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More than 500 million individuals utilize Instagram every day. Greater than five million businesses utilize Instagram to tell their stories visually, connect with their fans and build their brand.
If you’re new to Instagram, it might be difficult to think about how you can stand out in such a large crowd. Not true getting started with Instagram is much easier than it might look.

Simple Steps to Enhance Your Business Using Instagram:
1. Set up your account and profile
2. Post photos or videos
3. Post Instagram Stories
4. Find people to follow
5. Comment on posts
6. Convert your profile to a business profile
7. Use the free analytics
8. Tools to help you

1.Set up Your Account and Profile:

When you create your Instagram account on the mobile app, the app will manage you through a few basic steps for getting set up. Here are two things to take observe:

  • Profile photo
  • Profile Information

Profile photo

Profile picture of Instagram will be displayed as a circle. If you are utilizing your business logo, make sure that your image is inserted properly into that circle. Similarly, as your image will look relatively small in the app, you might want to utilize a prominent logo, instead of a logo with text.

Profile Information

Update your profile information, including your username, bio, mobile number and email address related to your account.

2.Post Photos or Videos:

When you want to post a photo or video, first tap “+” icon at the bottom of the screen, to upload a photo or video from your phone’s library, tap Library at the bottom of the screen and select the photo you’d like to share. Once you have uploaded a photo, you can add effects or filters, a caption and your location before posting.

3.Post Instagram Stories

More than 250 million people publish Instagram Stories every day. Instagram Stories are a new innovative content format on Instagram. To post an Instagram story, just click right on your Instagram account. Your story is a way of sharing photos and videos with your followers that will be disappeared after 24 hours. Once you upload a photo, you can add hashtag and location tag stickers, draw and add text.

Different ways of using Instagram Stories: Tell a story, promote a blog post, share a list, announce promotions, share an interesting statistic, share a quote, Make an announcement

4.Find People to Follow:

Instagram knows that you have already collective friends on other social networks, so it’s easy for you to find your friends on Instagram. First, tap the profile image on the bottom right of the screen, then select “Find Friends”. You can also select Facebook and Twitter friends who are using Instagram, as well as find friends from your mobile Contact List.

5.Comment on Posts:

You can either leave a new comment or to an existing comment and first click on the speech bubble icon below the photo or video. Engage with your followers that helps to build your brand, which can help you to turn them into loyal customers.

6.Convert Your Profile to a Business Profile:

If you convert your profile to a business profile, make sure to add additional information about your business on your profile and promote your Instagram posts. More importantly, you get analytics for your Instagram account.

7.Use the free analytics:

After creating your business profile access your Instagram Insights, go to your profile and tap on the chart icon. Use the free analytics, it provides you with a wealth of data that you can use to measure and improve your Instagram marketing.

8. Tools to help you:

A few tools that can help you to create better content, save time and post consistently, here are a few tools to help you get started:

Photo Editor by Aviary – to edit your photos (web & mobile app)
Display Purpose – to find the best hashtags to use (web app)
Adobe Spark – to create amazing Instagram stories (web &mobile app)
Buffer for Instagram – to post on Instagram consistently (web & mobile app)

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